Marks and Spencer innovative ideas

Marks & Spencer is one of the UK’s leading retailers, which sells high quality clothing, home products and food. Innovation of new ideas and thoughts are very important for the long term success of the organisation in terms of attractive new customers and satisfying existing customers.

In recent economic climates, global recession had cause many industry to collapse but for the case of Marks & Spencer, demands for its high quality products decreased because consumers have less disposal income. The change of consumer taste/ preference to a cheaper substitute could be brought else where, such as Tesco, Sainsbury's or Asda.

To Increase its profit marks & Spencer had though up a new innovative ideas (to purse a green supply chain )which had successes of the first three years of operation

• All raw materials should be purchased from an on sustainability program. 
• All 10,000 farms to produce fresh meat, dairy, produce and flowers involved in the Sustainable  Agricultural program by 2012. 
• 35 percent reduction in energy use, refrigeration carbon footprint down 50 percent. 
• Logistics and Transportation to be 35 percent more efficient. 
• Reduce clothing warehouses from 100 to 4 and make those four at least 35 percent more efficient.